We submitted our D&AD before easter and im really pleased with what we did. it was the first time id worked collaboratively and i think we worked really well together. The brief asked for a fresh new look for sanitary products. Our chosen concept was environments and we came up with the brand identity of 'time' which was then prefixed by 'one', 'some, and 'every' to indicate how many of the product is in the box. For example 'one...time' has only 3 in and could be handy for a night out. We decided on bold colours in the end as we hoped the confidence of the packaging would affect the customer in a confident way too. The information is printed on the inside of the box to save paper.
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